Mobiles in INDIA – Google Trends and Google Public Data
I was looking into the Mobile Trends in INDIA. There are as many as 650 million Mobile user in India. We are adding 9 million(approx) new users every month. Below is a look at how INDIA Mobile market fairs according to Google Trends and Google Public Data.
First Lets start at looking in to Mobile Phones in India.
Below are the details I got from my friend.
GSM SUBSCRIBER FIGURES FEBRUARY-2012
Total number of GSM Subs as of February 2012 – 656.86 million
Total number of GSM Subs additions in February 2012 – 8.77 million with 1.35% increase from previous month
Maximum GSM Subs addition in the month of February by – Idea – 2.58 million
Maximum GSM Subs addition in the month of February in – Maharashtra – 1,002,729 i.e 11.42% of the total Subscriber additions in February
Maximum GSM Subs – Airtel – 178.78 Million
Lets Look into Google Public Data to see How INDIA has faired in the last few years against China.
US has reached its Saturation Point now as most of the users in US have a mobile. INDIA have not reach 100% Population yet and is around 65% mark. By 2025 we might reach 100% Mobile users in INDIA. By 2035 – 120% (20% Population will have 2 phones) of the population might have a Mobile Phone. That is around 1.4 – 1.5 billion users in INDIA alone. Now That is HUGE. (looking at Google Forecast on Indian Population – by the way we will surpass China by around 2035)
Forecast : Google Forcast INDIA Mobile Users
Google Public Data : Public Data Till 2010 – India, China, US
Now Lets Looking into Google Trends. On How INDIANS are looking into Smartphone and other Phones. What we can see in coming years.
Smartphone has Increased after iPhone and Android. And might keep growing. Unless we have a newer better invention than a mobile phone. Which is not likely to happen I think in next 10years. 🙂
Non-Smartphone has not lost mush (A slightly hit but Not much) even though we have an increased Interest in Smartphones above.
While we are at it. Lets look into NFCs (Near Field Communications) in Google Trends.
NFC has start of well around 2010 – NFCs has been well before that. I think NFC will grow for sometime now and might go down as we go into GeoFencing Mode.
GeoFencing has started to get interesting and has good potential in the area/regions where smartphones are very common. GeoFencing as well will start from the US, Europe, Japan, regions as the smartphones have larger peace of the pie.
Thats it for now. Will post as I find more into Analytic, which Interests me now a days. 🙂
With Ever growing trends there is lot to Analyze.